My Story

18 cities and 5 countries have been home. The unique influence that global experiences have provided, have driven my successful contributions in brand strategy, revenue growth, marketing, communications, customer engagement, and employee development.

About My Career

A transformational and performance-driven marketing strategist and leader with successful track record building brands and customer-centric experiences. Known for rebranding work and innovative solutions that lead to market share and revenue growth, customer retention, and employee engagement. Global expertise with consumer and B2B segments, start-ups and multinational corporations in healthcare, automotive, technology, manufacturing, entertainment, and beauty industries with brands such as Elevance Health (Anthem), Mercedes-Benz, GuideWell, Jaguar Land Rover, Blue Cross Blue Shield, American College of Cardiology, United Way, Nissan, and Toyota. A partner and influencing leader that optimizes resources, strengthens, develops, and retains teams and talent, and fosters integration, optimization, collaboration, and communication across business units. Native fluency in English and Spanish. Conversational in French.

Noted Strengths and Education

  • Growing brand portfolios, digital programs, channels, and leading omni-channel campaigns
  • Developing successful customer engagement programs aligned with sales and revenue strategies
  • Able to segment data to drive acquisition and customer experience efforts for global audiences
  • B2B consulting to franchisee, retail channels, and C-suite driving KPIs and transformation efforts
  • Ability to launch brands and products in new global markets and multicultural segments
  • Ability to optimize resources, including marketing budgets of $200MM+
  • Board Member of St. Johns County Schools Citizens Tax, Prospera US Economic Development
  • lIlinois State University, Bachelors of Science, Communications. PR. Crisis Management
  • Santa Monica College, Associate of Arts, Graphic Design. Advertising
  • Leadership Jacksonville 2015
  • Kellogg School of Management AHIP Change Management Program
  • Eurocentre School of Languages, Paris, France