Resume

Skills

  • Brand/Retail Transformation/Positioning
  • eCommerce and Sales Funnels
  • Sales/Aftersales/Wholesale Strategy
  • New Product Launches & Marketing
  • Target/Consumer Segmentation
  • CRM / Project Management Tools
  • Content Strategy and Execution
  • SEO and Social Media Marketing
  • Media/App/Email Marketing
  • Recruitment and Virtual Management
  • Partner, Client & Vendor Management
  • Budget Planning and Optimization
  • Customer/Employee Experience/Journey
  • Creative briefing and strategic integration
  • Sales Incentives and Promotion
  • Sponsorships, Conferences, and Events
  • Multi-Channel Engagement Strategy
  • Performance Marketing for Tier I/II/III
  • Experiential/Live Program Development
  • C-Suite Presentations and Media
  • Data Analytics and Insights
  • Brand Architecture and Compliance
  • Leadership/Organizational Effectiveness
  • Communications and PR

Work Experience

United Way, Toyota, Kilburn Live, United Airlines (Contract)
Brand Marketing & Customer Experience/Employee Experience Transformation, Sr. Consultant

April 2016 – Present
Jacksonville, FL

  • Strategic marketing consultant/VP of Marketing and Brand Strategy for consumer goods, healthcare, luxury, and automotive brands such as Toyota, Truth Innovations, United Way, Nourishing Biologicals, and Kilburn
  • Lead global expansion plans, Go-To-Market execution, and brand placement
  • Ensure organizational readiness per market/segment to deliver brand promise
  • Analyze segmentation and create promotions to meet sales/retention KPIs for accounts
  • Direct bilingual digital experience, content strategy, web, and social media programs
  • Lead integrated campaigns, channel optimization, and content direction for internal and external stakeholders, including management of agency partners and marketing resources
  • Build bilingual platforms to ensure optimal customer experience journey and process map

SOME ACCOMPLISHMENTS:

Toyota: Supported South Florida market growth and delivery of 150% of sales objectives by creating engagement programs for sales and business development consultants such as product training and online buyer’s journey. Helped build individual online presence to drive consumer engagement in English and Spanish

Kilburn Live: Led branding efforts to launch multidimensional experiences, Dr. Seuss Experience and Night in the USA, including partnerships, ticket sales, social, and PR

United Way: Led fundraising event and digital presence branding efforts, including corporate donor/employee segment, and partner community experience journey roadmaps through Donor Community Hub powered by Salesforce. Successfully increasing engagement.

Q-PAC
Vice President of Marketing & Customer Experience

Nov 2020 – Feb 2022
St. Augustine, FL

  • Led assessment and development of marketing, employee and customer experience, customer success, and account management structure, processes, and implementation
  • Leadership and management of efforts repositioning brand from a service on-demand to a product and service experience organization
  • Launched employee brand experience program to drive a culture of retention, support recruitment, hybrid/remote work, and bridge the gap between manufacturing and professional teams
  • Developed and launched new product roadmaps, go-to-market plans, branding, digital marketing, events, and customer experience programs

MedAxiom, an ACC Company
Vice President, Marketing

Apr 2018 – Jun 2019
Jacksonville, FL

  • Led and launched brand refresh, guidelines, architecture, and positioning efforts
  • In charged of transition communication efforts pre/post merger with the American College of Cardiology
  • Strategy and leadership of digital channels development such as new website, member app development, podcast, and revenue-generating online education platform
  • Successfully planned and led execution of go-to-market plans, process flow, and team structure
  • Enhanced member and partner engagement through digital programs which prepared the company for attribution of online credits for members through online education and member app

GuideWell / Florida Blue / Blue Cross Blue Shield
Sr. Director, Brand Strategy, Retail & Marketing Services

Nov 2010 – Apr 2016
Jacksonville, FL

  • Led creation and design of revenue generating marketing agency consisting of 58 employees in creative, production, media, analytics, and digital. 12 external clients, enterprise brands, and $12MM+ revenue in year one
  • Executed enterprise brand transformation strategy supporting 2,400 agents, 22 retailers/pop ups, and digital/Telesales channels to prepare for Healthcare Reform to sustain 25% of B2B share and gain 25% D2C share of 4MM uninsured
  • Maximized professional sports/collegiate sports/lifestyle alliances through targeted activation with retail network to shift perception with consumer market, including brand placement through virtual reality platforms
  • Championed customer journey and ancillary programs to ensure channel relevancy and retention, including the creation of new ambassador programs with technology, fitness, nutrition, and retail partners
  • Led marketing agencies and major multimillion dollar media and sponsorship negotiations

Mercedes-Benz USA
Regional Franchise & Marketing Manager

Jan 2004 – Nov 2010
Jacksonville, FL

  • Led retail transformation, customer journey, and marketing for 114 retailers/50K sales
  • Consulted dealers on market, management, financial performance, and marketing plans
  • Led brand transformation with $200M in facility renovations & training for 65+ retailers
  • Established BDC at each dealership to drive lead generation efforts for sales and service
  • Led omni-channel campaigns inclusive of $60M+ in regional co-op funds and local markets
  • Managed marketing team, agencies, ad associations/co-op, brand, and retail integration
  • Executed growth partnerships with Saks, Ritz-Carlton, Amex, EIF, and Neiman Marcus
  • Managed integration of corporate, regional, and local efforts and agencies
  • Strategized with MB Financial to support sales goals through lease/APR specials

Jaguar Land Rover North America
Various: Market Manager, Global Merchandising & Cultural Marketing Manager

Sep 2000 – Oct 2003
Irvine, CA

  • Managed 2nd largest region, increased market share, service absorption and profitability
  • Managed Co-Op Association and lease/finance programs and campaigns with Chase/FMC
  • Created distribution process ensuring relevant inventory and day-supply by market
  • Supervised Parts, Service, and Accessories ensuring on-target revenue and CSI scores
  • Attained 125% sales, 210% wholesale, 105% boutique objectives (highest profit $7M+/mo.)
  • Established multicultural team, ad agencies, and Advisory Board for FMC luxury brands
  • Doubled Jaguar’s multicultural share from 12% to 23% and Land Rover’s from 13% to 21%
  • Led Jaguar Racing, Boutique, and Land Rover Gear in the US in partnership with the UK
  • Supported celebrity partnerships, licensing, and tours such as Spike Lee and Janet Jackson

Nissan Motor Corporation, INC.
Various: Franchise Development, Contest & Incentives, Advertising Specialist

May 1997 – Sep 2000
Gardena, CA

  • Identified market opportunities increasing qualified retailers and regional brand positioning
  • Supported dealer buy/sell, terminations, new points, renovations, and retailer prospecting
  • Developed contest and incentives, award trips for sales consultants/management and field
  • Managed/tracked $18M+ marketing budget, incentive, pricing, and promotional programs
  • Assisted with creation, launch, and promo of Infiniti’s first website and digital media plan
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