Resume

Skills

Work Experience

• Strategic brand transformation and marketing consultant for OEMs, retailers, consumer brands, and healthcare; Toyota, United Way, City Electric Supply, Nourishing Biologicals, and MedAxiom
• Drive brand expansion plans, Go-To-Market execution, and brand placement to enter US and overseas markets
• Map organizational readiness per market and segment to ensure delivery of brand promise
• Lead brand, segmentation, and incentives to meet sales and retention KPIs across sales channels
• Manage digital experience, content strategy/execution for website, apps, and social media programs
• Lead integrated campaigns, analytics, journey mapping, channel optimization, and content direction
• Build bilingual platforms to aid organizations establish customer experience and sales channels footprint

• Led assessment and development of marketing, employee and customer experience, customer success, and account management structure, processes, and implementation
• Leadership and management of efforts repositioning brand from a service on-demand to a product and service experience organization
• Launched employee brand experience program to drive a culture of retention, support recruitment, hybrid/remote work, and bridge the gap between manufacturing and professional teams
• Developed and launched new product roadmaps, go-to-market plans, branding, digital marketing, events, and customer experience programs

• Led creation/design of revenue generating marketing agency (58 employees in creative, production, media, analytics, and digital. 12 external clients, enterprise brands, and $12MM+ revenue in year one). Managed external agency partners SOWs representing $75MM+ in billings
• Executed enterprise brand transformation marketing strategy/repositioned 67-year-old brand, inclusive of 2,400 independent agents/brokers, 22 retailers, eCommerce/Telesales channels, delivering sales to B2B at 25% of share and B2C (new segment at 41% -expected target at 25% – $4B+ for Florida Blue plan). Brand awareness of new brand at 85% after one-year of launch
• Maximized professional sports/collegiate sports/lifestyle alliances through targeted activation with retail network to shift perception with consumer market, including brand placement through virtual reality platforms
• Championed employee/customer journeys, and ancillary programs to ensure channel relevancy and retention, including the creation of new ambassador programs with wellness centers, education, retailers, and applications
• Member of the Marketing Partnership Committee for Disney, Target, and Uber to drive corporate social responsibility, cultural, and brand transformation efforts, while maximizing brand experience and customer/partner satisfaction
• Represented/led marketing efforts for GuideWell’s Organizational Effectiveness group, including Corporate Social Responsibility

• Led brand retail transformation, employee and CX journey, and marketing for 114 retailers/50K annual sales
• Consulted principals on market, management, and financial performance, marketing plans, and product lines
• Led $200M in brand repositioning efforts consisting of facility renovations & training for 65+ retailers
• Established BDC at each dealership to drive CRM and lead generation efforts for sales and service
• Led omni-channel campaigns inclusive of $53M+ co-op budget with dealer network and major sponsorships
• Managed marketing team, agencies, ad associations/co-op, brand, and retail integration
• Negotiated/executed strategic partnerships for lead generation, retention, and sales per market
• Strategized with MB Financial to aid achievement of objectives, negotiated flooring lines, lease/APR specials

• Launched Diversity Board to ensure relevant marketing, employee, cultural, and market representation
• Managed second largest region, increased market share, service absorption and profitability
• Managed Retailer Ad Association, vehicle leasing programs with Chase and FMC, and market brand campaigns
• Created distribution process for wholesale, ensuring relevant inventory and day-supply by market
• Supervised Parts, Service and Accessories marketing plans and seasonal catalogs
• Attained 125% sales, 210% wholesale and 105% boutique objectives in 2003 (highest profit $7M+/mo.)
• Initiated targeted brand effort and doubled multicultural market share – Jaguar (12% to 23%) LR (13% to 21%)
• Led Jaguar Racing, Land Rover Gear, licensing, celebrity and eCommerce partnerships in the US and UK

• Identified minority ownership opportunities increasing qualified retailers and brand positioning in the region
• Supported dealer buy/sell, terminations, new points, renovations, and new retailer prospecting
• Developed contest and incentives, award trips for sales consultants/management and field organization
• Managed and tracked $18M+ marketing budget, incentive, pricing, and promotional programs
• Assisted with the creation, launch, and promotion of Infiniti’s first website and digital media plan